Ray Kroc

September 17th, 2007

I watched a Biography special on Ray Kroc (founder of McDonald’s). Interesting stuff.

The show revealed how Mr. Kroc picked out locations for new McDonald’s. I’d always been curious about how that was done. I heard somewhere that Burger King decided on new locations by building near a McDonald’s, basically piggybacking McDonald’s market research. That begged the question, what was McDonald’s doing to pick out their sites?

Turns out, Mr. Kroc would charter a plane, fly across a suburb, and look for churches. That’s where he figured he’d reach the American family.

Now I’m going to wonder how churches do it.

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