Which Company is This?

February 25th, 2007

Try and take a guess which Fortune 500 company this blurb comes from.

Are you looking for a company that is principled, creative, dynamic and passionate? At ______________, we are:

Principled
“Do the right thing.” We treat every person with respect, fairness and integrity, and we embrace diversity.

Creative
“Encourage new ideas to build our business.” In our high-performance culture, we encourage and reward innovative thinking and new, savvy ways of doing things.

Dynamic
“Translate ideas into action, with boldness and speed.” We leverage our knowledge and imagination to generate innovative business-building initiatives.

Passionate
“Believe in our values and strive to win.” Our pride and our dedication to high performance drive us to deliver the best results.

Incredibly nonspecific stuff, I know. But go ahead and take a guess.







Give up?

It’s R.J. Reynolds Tobacco Company.

The strangest part about this quote is that it came from a Careers section from RJR’s website titled, “Are We For You?” Obviously, the question is not there to help you decide if tobacco is morally for you, because the answer is about as corp-speak as you can get.

Entry Filed under: default